By
Scarlett Newman,
a freelance writer covering fashion, art, and culture for the Cut
To launch the latest Snow Goose collection, Haider Ackermann (the brand’s creative director since 2024) enlisted a mighty roster of acclaimed adrenaline-seeking athletes to model the garments in motion for the Adrenaline Expedition series, a bold and dynamic way to test the clothes in extreme situations.
At its core, the capsule serves as a testament to how effective the pieces are in the real world, putting its utilitarian qualities on display across a variety of environments such as land (volcano climbing) and air (paragliding). Among the athletes, extreme kayaker Nouria Newman, one of the most decorated and celebrated female kayak champions in the world, was asked to complete her expedition amid the turbulent waters of Squamish, British Columbia, rounding out the series in its final campaign.
