Athleisure brands are increasingly hitting the courts, greens and mountaintops, in addition to yoga studios and gyms.While athleisure companies are commonly known for leggings, sports bras and sweatpants, more players are getting into technical performance products. FP Movement, for instance, now has collections dedicated to skiing, surfing, dancing, hiking and playing tennis, while Outdoor Voices is gearing up to release its second-ever equestrian collection in June. In 2025, Vuori entered the skiing and snowboarding business through products like bib pants and snow-shell jackets.
The shift is the latest example of how athleisure brands are adapting to consumer habits. In a phenomenon seen during the pandemic, more people are getting into outdoor sports — not only to exercise, but also to socialize and learn new skills. In the same way that run clubs have taken off, so, too, have pickleball clinics, padel leagues and guided hikes. Now, as consumers lean into new activities, major brands want to be right there with them — especially when it comes to apparel, footwear and other gear they’ll need.
“We follow our consumer where she’s going and lead her to a new place, as well,” Andrea Perez, global president at FP Movement, told Modern Retail. “If you think of our customer, she’s a woman who lives a full life. She’s not just at the gym and doing pilates. She’s on the court. She’s on the trail. She’s in her city, living a really active lifestyle.”
