I started shopping at Gap Factory thanks to — what else — a targeted Instagram ad, and as someone who wears dresses pretty much every day, I’ll forever be grateful to the algorithm for sending them my way.
Their pieces are size-inclusive (most dresses go from an XXS up to an XXL or a numerical size 18-20) and rendered in natural fabrics like cotton and linen (huge for those of us who dread the humidity that comes with sundress season).
Like much of what’s in stock at Gap proper, which is also having a moment right now, I find my Gap Factory dresses to hit right at the sweet spot of on-trend without being trendy, and I’ve been asked not once but twice this week if a particular blue number with a gathered neckline and gently-puffed sleeves was a Dôen splurge.
These are the dresses I have in constant rotation (and a few I’ll almost certainly) be adding to my cart.
CAN'T WAIT.
