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Before social media turned fandom into an algorithm, devotion meant mixtapes, magazine cut-outs, and bedroom walls turned into shrines.

Now Holy Pop, a new exhibition at Somerset House in London, is turning those private obsessions into public art – exploring how the things we collect can become markers of identity, memory, and belonging.

From Spice Girls memorabilia to a shrine dedicated to Prince, Holy Pop asks what pop culture says about us – and who gets to decide what’s culturally sacred.

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