When it comes to technological innovation, ensuring your value chain—from manufacturing to logistics—is good for the planet is no easy feat. Nevertheless, savvy companies know that pursuing sustainability is crucial and HP is no exception. For our second installment of our year-in-the-life series, Fortune spoke with Nancy Powell, manager for sustainability for the UK&I and EMEA markets on how to go green, in spite of the challenges.
Priorities: What’s your big focus for 2026?
Empowering customers with more sustainable choice.
Sustainability is often a set of public targets, which you put on a timeline horizon and then galvanize the business to move towards that. And many businesses, I think, have thought about it very much as their own performance: how do we get from here to that public target? The big movement that we’re part of at the moment is how sustainability solves a problem for the customer.
It’s not just a question of how we bake sustainability into our hardware and software before handing it over, but how we think about it from manufacturing through to delivery, from how they’re using it to how they dispose of it. It’s no longer a side program; it’s about how sustainability is valuable to our customers.
