Every document scanned, every healthcare image captured and every product shipped through a global supply chain carries uses energy, and Canon is increasingly looking at that cost as closely as it looks at the technology itself.
The Japanese imaging and technology giant has built its reputation on innovation across printing, healthcare and industrial equipment.
But behind the product lines is a fervent ambition to wring more value, and less waste, out of every device it makes.
Across EMEA, that ambition takes the form of remanufacturing, refurbishment and repair programmes designed to keep equipment in service longer, cutting both the energy burned in producing new units and the environmental cost of scrapping old ones.
Peter Bragg is the man tasked with making that strategy work on the ground.
