The Toyota Hilux is celebrating 50 years in New Zealand, marking a milestone for one of the country’s most recognisable vehicles and a model that has become woven into Kiwi culture.
First arriving on local shores in 1976, the Hilux has spent five decades building a reputation for toughness and dependability – first on farms and worksites, and later as one of New Zealand’s most recognisable automotive nameplates.
Toyota New Zealand celebrated the anniversary at the local launch of the all-new model this week, reflecting on a vehicle that has become more than just a ute for many Kiwis.
“You often see Hiluxes everywhere,” said Toyota New Zealand Vice President, Andrew Davis..
“They’re often dusty, they’re usually carrying something, they’re almost always doing a job for someone that only a Hilux can do.”
