“Flock” is a product design project by Cho Seung-min, a senior in the Department of Design at the University of Seoul. Designed to improve the usability of traditional kimchi jars, the fermentation container features a sloped base that keeps the fermentation-control valve accessible even when the containers are stacked. The angled base also channels kimchi brine to one side, enabling clean, tool-free pouring. Courtesy of University of Seoul
An undergraduate student at the University of Seoul has won three of the world’s most prestigious design awards, demonstrating the school’s international competitiveness in design.
The university said Thursday that Cho Seung-min, a senior in the department of design, achieved the so-called “Design Grand Slam” by winning Germany’s iF Design Award 2026 and the Red Dot Design Award: Design Concept 2025, as well as the U.S.’ International Design Excellence Awards 2025.
The three design awards are internationally renowned competitions entered by global companies such as Samsung Electronics and Apple. It is rare for an individual student project to sweep all three.
Cho’s signature design project, Flock, has drawn even greater attention in that his achievement was made through his individual work rather than by a large team or corporation.
