The Australian home battery outfit whose customers include federal energy minister Chris Bowen is doubling down on its strengths of local manufacturing, technical capability and sovereign supply chains, with an expansion of its team of customer support staff, including in-house electricians.
Brisbane-based RedEarth Energy Storage, which builds its range of residential and commercial batteries at a manufacturing facility in Darra, says it has expanded its team to 12 staff, including Australian-based qualified electricians, to support its installer partners in a market that is running red hot.
Home battery uptake in Australia has defied all odds since the federal Albanese government launched its Cheaper Home Batteries rebate in July 2025. Just last week, the number of batteries installed through the scheme sailed past 400,000, showing no signs of slowing down, even as new rules come into play.
This means that batteries have continued to be installed at the rate of 2,000 a day, including weekends, although the average battery size appears to have reduced from around 28 kWh to 25 kWh, in response to the rebate’s new settings.
The boom has attracted a huge range of different products and new market players, some of which – like the China-based companies Sigenery and Fox ESS – have very quickly come to dominate sales in the rush to home energy storage. Fox ESS, for instance, installed a mind-boggling 25,000 systems in April – well above its March numbers, too, of 19,000 installations.
