Innocean launches its “Ramen Broth Zero Campaign” to reduce environmental pollution caused by leftover instant noodle soup during hiking. Photo Courtery of Innocean
May 21 (Asia Today) -- Innocean said Wednesday it will launch a "Ramen Broth Zero Campaign" to reduce environmental pollution caused by leftover instant noodle soup on hiking trails.
The campaign, timed for International Day for Biological Diversity on Thursday, is being carried out with convenience store chain CU and the Korea Forest Service.
Innocean will distribute a free portable broth-solidifying product called Magic Bomb. When added to leftover ramen broth, the product turns the liquid into a gel, allowing it to be discarded as regular waste.
The campaign comes after complaints that some hikers on mountains such as Gwanaksan in Seoul have dumped leftover ramen broth outdoors, causing soil pollution, odors and pest problems.
