Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreSmall Agency AwardsHow to compete as an independent agency in a tougher market The 2026 Ad Age Small Agency Conference & Awards will take place in Los Angeles. (LeoPatrizi/Getty Images/iStockphoto) ByElizabeth MooreLast UpdatedMay 21, 2026 12:47 PM EDTFeatured StoriesAIWhat Google’s new AI Mode ad formats mean for brands and their trust in automationThe new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term.AHByAsa HikenAd Age InsiderWhat today’s CMOs face—ideas over efficiency, Gen Z trust, AI pressure, agency clarityPHByParker HerrenAIAI ad of the week: A bidet brand makes a vivid argument for why wiping is a messAHByAsa HikenAccounts in ReviewMondelēz awards 72andSunny global Oreo, US biscuits creative ELByEwan Larkin