AMG CEO Michael Schiebe said the brand 'learned from others' mistakes.'
Getting people in the new GT 4-Door for test drives is a priority.
The reception to the car has so far been positive.
Mercedes-AMG is known for big, extravagant engines, loud noises, and a general sense of extremism that few other marques can replicate. But, with the launch of the latest-generation AMG GT 4-Door, the super sedan trades its engines for a battery.
Historically, AMG models with smaller engines—or no engines at all—have not done well for AMG, especially in large markets like North America. The controversy surrounding the four-cylinder C63 still haunts the brand, while dedicated EV models like the EQE AMG haven't sold in huge numbers.
