We’re in LA for the world premiere of Mercedes’ upcoming ultra-high performance EV, the AMG GT 4-Door Coupe, with race-ready features and more power than any Mercedes ever released… along with dumb fake V8 noises (but at least you can turn them off).
The new AMG GT 4-door coupe is a car that Mercedes says will “carry the legacy of AMG into the electric era.” It’s also the first EV AMG, Mercedes’ high performance division, has made
Mercedes has a tough customer base to work with on this one – it was an early mover on electric ambitions, but it has since backtracked on that as its staid crowd of buyers have rebelled against such trivial things as aerodynamic grilles.
And the AMG customer is a very particular one. This is the high-end Mercedes, with both high performance and comfort, and a lot of “heritage” sprinkled on top.
So it has had to find some ways to offer compromises – the unrivaled performance of an electric car, along with audible and tangible calls to Mercedes loud, rumbling past (which some customers, for some reason, still want).
