Egg brand, Eggoz has launched Eggoz Protein Plus Eggs, aimed at consumers increasingly seeking fitness-focused and functional everyday food choices.With fitness-conscious consumers and gym-goers often consuming multiple eggs as part of their daily diets, Eggoz aims to address the growing demand for better nutritional choices through familiar food habits. According to the 2024 recommendations by the Indian Council of Medical Research, healthy adults require approximately 0.83g of protein per kilogram of body weight per day. Just two Protein Plus Eggs can contribute meaningfully towards a healthy adult’s daily protein intake, while a 10-egg pack delivers approximately 70g protein. Abhishek Negi, Co-Founder & CEO, Eggoz, said in a statement, “Consumers today are becoming far more conscious about fitness, recovery, and overall nutrition, but there is still limited awareness around nutritional quality within the egg category itself. With Protein Plus, we wanted to create a smarter everyday upgrade for consumers who already rely on eggs as part of their daily diets. As more consumers move towards functional and performance-focused food choices, we see strong demand for clean, trustworthy, and convenient nutrition that fits naturally into existing habits.”As part of the launch, Eggoz plans to roll out the product across quick-commerce platforms, fitness-led digital campaigns, influencer collaborations, gym activations, and nutrition awareness initiatives, initially focusing on Delhi NCR and Bangalore, with availability also across Hyderabad, Chennai, Mumbai, Pune, and Lucknow.