The dairy industry rallies and start-ups emerge thanks to the fashion for high-protein foods.
Several months ago Andie started playing around with a fitness app. It recommended that she substantially increase her protein intake.
The hard part for her was doing so without also increasing calories.
"So I started trying to find high-protein alternatives to things I was already consuming," she explains.
This included yogurt, milk, coffee, cereal and pasta.
"I realized that everything tasted pretty much the same to me, and I started then actively seeking these products."
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