Seoul mayoral candidate Oh Se-hoon of the People Power Party speaks at a campaign rally in Gangbuk District, Seoul, Thursday, as the campaigning period for the June 3 local elections officially kicks off. Yonhap

With the campaigning period for the June 3 local elections officially kicking off Thursday, Seoul mayoral candidates from both major parties launched their bids in neighborhoods with deep personal roots.

While the conservative People Power Party candidate Oh Se-hoon focused his attacks on the Lee Jae Myung administration's housing policy and called for checks on its power, the ruling Democratic Party of Korea candidate, Chong Won-o, highlighted the Lee administration's achievements over the past year while pointing to a catalog of safety lapses under Oh's four terms as mayor.

Oh launched his campaign in Gangbuk District, where he spent his childhood. In his subsequent stump speech, he turned to housing, saying the Lee administration had driven the market to a breaking point.

“Whether you own or rent, jeonse or monthly, just thinking about moving is enough to send your anxiety through the roof,” Oh said. “Jeonse units are nowhere to be found, and renewing a monthly lease at your current rate has become impossible.”