Dongsuh Foods’ Maxim Mocha Gold instant coffee mix products / Courtesy of Dongsuh Foods
Dongsuh Foods’ Maxim Mocha Gold is reaffirming its status as Korea’s most beloved instant coffee mix, marking its 37th anniversary this year.
Since its launch in 1989, the product has become a familiar part of everyday life for generations of Korean customers. Over the past year alone, cumulative sales reached approximately 5.3 billion sticks — equivalent to roughly 170 sold every second.
The brand’s lasting popularity stems from its signature balance of flavor and convenience, carefully refined over decades to suit Korean consumers’ tastes.
The origins of Maxim Mocha Gold trace back to the late 1980s. After introducing the world’s first coffee mix in 1976, Dongsuh Foods sought to develop a smoother and cleaner-tasting coffee as competition intensified in Korea’s growing instant coffee market.
