Borouge's booth is seen during an expo in Shanghai in April 2026. [Photo provided to China Daily]
China is no longer just a super-sized market — it is rapidly transforming into a dynamic innovation hub where global companies come not only to sell, but to create and collaborate, a senior business executive told China Daily.
With its economy projected to expand between 4.5 percent and 5 percent this year, China remains a "massive growth engine" for the world, especially against a backdrop of persistently soft global demand, said Roland Janssen, chief executive officer at Borouge Pte Ltd, now part of the newly established Borouge International — a global petrochemical company with its global headquarters in Vienna, Austria, major operational hubs in Europe, the Middle East and North America, and innovation centers in six countries around the world, including China.
"We are deeply committed to the Chinese market, and I am making sure that our solutions can play a role in the energy, infrastructure, mobility and packaging industries," Janssen said.
In the new energy vehicle sector, where China now leads the way, lightweight and sustainable solutions are increasingly sought after — a trend that, according to Janssen, presents significant opportunities for Borouge International.
