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A federal judge decided on Monday that a lawsuit against Skechers USA over allegedly deceptive promotional emails can move forward. The case focuses on subject lines that may have created fake urgency about discount offers.
On May 19, the company's bid to end the litigation early was turned away by U.S. District Judge David Estudillo of the U.S. District Court for the Western District of Washington, with Washington state's Commercial Electronic Mail Act providing the legal basis for the surviving claims. In his ruling, Judge Estudillo concluded that the plaintiffs' allegations were sufficient to move forward, pointing to the complaint's characterization of Skechers' outreach as "unsolicited and harassing emails" whose subject lines were deceptive, according to Reuters.
In September 2025, Washington residents Stephen Liss and Boni Melchor filed a complaint accusing Skechers of using urgent phrases like "Today Only!", "The Clock Is Ticking," and "Don't Miss Out" in their emails, but then keeping the deals going after the deadlines had passed. For example, the plaintiffs said Skechers sent a May 26, 2025, email saying "Long Weekend Savings End Tonight," followed by another the next morning titled "Surprise! Long Weekend Savings Extended for Today," according to Reuters.
