Feb. 20 (UPI) -- An Illinois judge ruled against a Chicago man who sued Buffalo Wild Wings, alleging the chain's use of the term "boneless wings" was deceptive marketing.
Aimen Halim filed a lawsuit against BWW in March 2023, challenging what he called "the false and deceptive marketing and advertising of Buffalo Wild Wings' Boneless Wings."
The suit alleged the products' name misleads customers into thinking they are made of de-boned chicken wing meat, rather than fried chicken breast meat.
"Specifically, the name and description of the Products (i.e., as 'Boneless Wings') leads reasonable consumers to believe the Products are actually chicken wings," the complaint stated.
Halim claimed he purchased a serving of boneless wings, and would not have done so if he had known they weren't made of wing meat.
