May 20, 2026

By Adegboyega Adeleye

The National President of the Directors Guild of Nigeria, Uche Agbo, has expressed concern that the Africa Magic Viewers’ Choice Awards, AMVCA, is gradually becoming more associated with fashion conversations than filmmaking and award-winning performances.

Agbo decried the growing dominance of red carpet trends over film discussions during his appearance on Vanguard’s podcast show, The Nigerian Meter.

According to him, more effort should be devoted to promoting nominated films and performances with the same energy currently invested in fashion publicity surrounding the awards.