Cadbury Hot Chocolate has partnered with Africa Magic Viewers’ Choice Awards (AMVCA) for its 12th edition, as part of its continued commitment to celebrating African storytelling, culture and the creative talents shaping the future of the continent’s film industry.
Widely regarded as Africa’s biggest night in film and fashion, the AMVCA once again brought together filmmakers, actors, digital creators, industry executives, and entertainment enthusiasts from across the continent for a week-long celebration of African storytelling, creativity and cinematic excellence.
From the Young Filmmakers Day held earlier in the week to the highly anticipated award night in Lagos, Cadbury Hot Chocolate maintained a strong presence throughout AMVCA week, supporting moments that spotlighted both emerging and established voices within African film and television.
As part of the partnership, Cadbury Hot Chocolate sponsored two award categories at Africa’s biggest night in film and fashion; Best Indigenous Language Film (East Africa) and Best Editing; reinforcing the brand’s connection to authentic storytelling and creative excellence.
According to the Head of Marketing, Cadbury Nigeria Plc, Morolake Emokpaire, “We are proud to partner with the AMVCA in celebrating the storytellers, filmmakers and creatives shaping the future of African entertainment.
