nclear corporate values or a lack of conviction, most recently seen through mass DEI walk-backs, can hinder reputation.
Add Axios as your preferred source to
see more of our stories on Google.
Companies that maintained their commitments to diversity, equity and inclusion saw reputation scores rise in this year's Axios Harris Poll 100 reputation rankings.
Why it matters: Unclear corporate values or a lack of conviction — most recently seen through mass DEI walk-backs — can hinder reputation.
By the numbers: Across all 100 companies, corporate reputation declined by an average of 2.34 points in 2025.
Two former chief diversity officers say companies that abandon DEI under pressure are making a costly, long-term business mistake.
The poll ranks the reputations of companies most on the minds of Americans.
The poll ranks the reputations of companies most on the minds of Americans.
As political pressure mounts, the daughter of Martin Luther King Jr. says corporate retreats from DEI initiatives expose which…
Despite claims to the contrary, diversity, equity and inclusion are very much alive, even if employers have tweaked their…
Human Rights Campaign's Corporate Equity Index saw a 65% drop in participation of Fortune 500 companies willing to disclose their…
