Google AI Studio can generate Android apps from a prompt. That fits a bigger shift in the software market: some software won't be searched for, bought, or subscribed to anymore. It'll just be created on the spot.
Google used its I/O 2025 to show off new AI Studio features that let users build native Android apps right in the browser using a prompt. The apps are built in Kotlin with Jetpack Compose, can tap into sensors like GPS, Bluetooth, and NFC, and run in an Android emulator inside the browser for testing. For now, they're meant for personal use. Sharing with family and friends is on Google's roadmap.
At first glance, this looks like a developer tool. The market logic behind it is more interesting: if users can spin up a simple to-do list, a water tracker, a GPS logger, or a packing list in minutes, there's less reason to open the Play Store for those one-off needs.
Personal software becomes a new layer below the app market
This could create a software category that sits below the traditional app market. These apps are too small, too personal, or too short-lived to make sense as public products. Until now, software had to be general enough to be found, downloaded, and maintained. With vibe coding, it can get extremely specific, like an app for your next vacation, your shared apartment, a hobby project, or an internal workflow.
