European businesses are shifting from pilot to deep integration of OpenAI’s technology, but there is a “little bit of a capability overhang” between the utility of AI models and what businesses can successfully deploy, according to OpenAI’s revenue boss.
Ashley Kramer, OpenAI’s vice president, enterprise, said the biggest challenge European enterprises- typically defined as businesses with more than 1,000 employees-face when deploying OpenAI's technology was “extracting the value” out of AI models, given the speed at which AI models were advancing.
ChatGPT developer OpenAI is competing with other AI labs like Anthropic and US tech firms like Google, with its own AI models, to attract enterprise customers. Enterprise customers currently make up more than 40 per cent of OpenAI’s revenues.
OpenAI’s European enterprise customers include travel company Virgin Atlantic, Spanish bank BBVA and Danish pharma giant Novo Nordisk.
OpenAI says that businesses in Germany, France and the UK are amongst the top global adopters of its tools.
