TL;DRWove is a new mobile app that scans clothing for PFAS, microplastics, and hidden toxins, giving shoppers plain-language safety ratings and cleaner alternatives. Launched amid rising regulatory pressure and renewed public concern following Netflix’s The Plastic Detox, it aims to do for wardrobes what Yuka did for grocery aisles.
Most health-conscious consumers have already ditched plastic containers, switched to filtered water, and overhauled their skincare routines. Clothing, however, remains a stubborn blind spot, and a new app called Wove wants to change that.
Launched this week, Wove bills itself as the first mobile app that scans everyday garments for PFAS, microplastic shedding potential, and other hidden toxins. Users can upload a photo, screenshot, clothing tag, product description, or shopping URL, and the app returns a plain-language rating based on fibre composition, chemical concerns, and microplastic risk. If the score is poor, Wove recommends cleaner alternatives that match the shopper’s style, lifestyle, and budget.
The comparisons to Yuka, the popular food and cosmetics ingredient scanner with more than 80 million users worldwide, are inevitable. Like Yuka, Wove positions itself as fully independent, ad-free, and free of paid brand placements or sponsored rankings. The difference is the domain: instead of scanning barcodes on cereal boxes, Wove focuses on the synthetic materials draped over your body every day.
