Sustainable period care brand says report from rival Mooncup is flawed and contains inaccuracies
The sustainable period care brand Here We Flo, which launched in 2017 selling “plant powered” pads and liners that are “100% free of nasties”, is removing the terms “plastic-free” and “no synthetic fibres” from its packets.
The company said it had been working on a “packaging refresh” for the past year.
It denied that it had made the changes because “the sustainable material claims are misleading”, but admitted it would no longer be using terms such as “biodegradable”, “no synthetic fibres, “plastic-free”, “eco-friendly” and “planet-friendly” on its period products.
The changes come amid an angry spat between Here We Flo and a rival brand, Mooncup, which has complained to regulators about Here We Flo’s green claims.
