Why you will soon need permission to use viral catchprase 'Ni mbaya'
Kenyan digital creator Youngboy Sido is seeking to legally trademark the viral catchphrase "Ni Mbaya".
The internet sensation has warned brands, influencers and content creators that using the phrase for commercial gain without his consent could trigger multimillion-shilling lawsuits.
Sido says he is finalising both copyright and trademark applications to secure exclusive rights over the phrase, which has become a staple of Gen Z and youth slang across Kenya.
"Just wait and see, only one person will serve as an example, if you want to use it you won't believe it," Sido said during a viral interview online.
