New York —
Meta has partnered with a network of mom and family influencers to spread the word about its teen safety tools and message that Instagram is safe for teens, according to a new tech watchdog report. The promotional push has come as Meta faces ongoing concerns from online safety groups, parents and advocates about those tools’ effectiveness.
“Parents, you are going to love this,” influencer Sadie Robertson Huff, known for starring in the reality TV series “Duck Dynasty,” said in a post in October 2024 cited in the report. She added that Instagram’s Teen Accounts settings gave her peace of mind as she thought about her then-3-year-old joining the platform one day.
“If you are a parent of a teen, I strongly advise you to take a deep dive into Instagram Teen Accounts because they are providing maximum protection,” lifestyle and family influencer Leroy Garrett said in an April post cited in the report that is tagged as a paid partnership.
At the end of the captions on each post and others like them: #MetaPartner.
