Micro creators on TikTok are having a moment.
Ulet Ifansasti/Getty Images
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The TikTok middle class is thriving.
"Micro" creators on TikTok have seen a dramatic uplift in the fees they charge brands for partnership deals. Bigger creators didn't fare so well.
Micro creators on TikTok are having a moment.
Ulet Ifansasti/Getty Images
A version of this post appears in the CMO Insider newsletter.
You can sign up for Business Insider's weekly marketing newsletter here.
The TikTok middle class is thriving.

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