People-to-people links between the U.K. and Türkiye are becoming stronger each year, thanks in part to nearly 5 million British tourists visiting Türkiye annually and the vibrant Turkish community in Britain, said the British ambassador to Ankara.

In an interview with Anadolu Agency (AA), in the Turkish Riviera city of Antalya, where she wrapped up her weeklong tour of the country's famed Aegean and Mediterranean coasts, U.K. Ambassador to Türkiye Jill Morris highlighted that the number of British tourists arriving in Türkiye has enjoyed a "steady increase" despite regional and global tensions.

"When I arrived in 2023, there were 3.8 million British visitors (annually) and we now have almost 4 1/2 million British visitors coming to Türkiye, and I'm sure that those numbers will continue to grow," she said, according to a transcript of the interview published on Wednesday.

She added that Türkiye is "such a popular destination" not only for its beautiful sun and beach resorts but also for its rich culture, historic archaeological sites, and culinary delights.

Despite the impact of international conflict on global economies, "we are still seeing large numbers of British visitors coming to Türkiye," Morris added.