RIYADH: Swedish strategic communications consultancy Kreab Worldwide has opened its first regional office in the Middle East in Riyadh, betting on Saudi Arabia’s economic transformation and growing demand for corporate advisory services.
The new office, launched under the name “Kreab Saudi Arabia,” will serve as the company’s regional hub for the Middle East, according to a press release.
The move comes as Saudi Arabia steps up efforts to make Riyadh the region’s main business hub through its Regional Headquarters Program, which requires foreign companies seeking government contracts to set up regional bases in the Kingdom.
The initiative has already exceeded its original Vision 2030 target of attracting 500 firms by the end of the decade, with more than 700 multinational companies having established regional operations in Saudi Arabia by the end of 2025.
Kreab said the Riyadh expansion reflects increasing opportunities linked to Saudi Arabia’s Vision 2030 diversification agenda, particularly across sectors including energy, infrastructure, technology, investment and giga-project development.
