RIYADH: Geneva-based bank Union Bancaire Privee has launched its first office in Riyadh, a significant step in its long-term expansion and highlighting the rising evolution of wealth management needs in Saudi Arabia.

The move comes as the Kingdom undergoes significant transformations, including financial, under Vision 2030, which requires international expertise and global investment.

Through the opening of its new office, the family-owned UBP intends to establish itself in the Kingdom’s evolving financial landscape by working closely with local banks, families, and the next generation of wealth holders.

Speaking to Arab News, executives from the bank emphasized that a new office reflects a long-term strategy to support private clients, family offices, and institutions seeking international insight during a period of significant economic transformation.

The Riyadh office allows the bank to work more closely with clients, understand their priorities on the ground, and respond to the evolving needs as a result of the Kingdom’s transformation under Vision 2030.