THE “TRIPLE A” LEADERSHIP – ACCEPT, ADAPT AND ADOPT
Many a times I have emphasized that People & Organization are two sides of the same Coin. An Organization and its Brand is built around its Own People first and everything else next. A fond follower of Japanese Philosophies, its heartening to know that, if a company is in to Consumer Products for example, its important that the Employees of the Company are its first customers and it should be out of pride and not by force. This will ensure belongingness and trust in what an Organization and its People are expected to do, and the principles they stand together for.
I still remember the LPG Era with awe – Liberalization, Privatization & Globalization. Thanks to the then Government for changing the Behavioral Landscape of both Buyers and Sellers. Opening up of Indian Economy exposed Indian Consumers to multiple choices of Global Products, from otherwise compromised buying out of limited choices. Thanks to Maruti Suzuki, Japanese were amongst the earliest to take advantage of the situation.
Indian Brands in Consumer Durables segment paved way for much better Japanese products, not just because of Brand Preference. Process Leadership of Indian Companies gave way to the perceived Product Leadership by becoming licensed manufacturers or collaborators. This brought in Japanese Culture into Indian Organizations. It was early days in my career where “Company Uniforms” for executives was unheard of. Career Growth helped me understand the significance of wearing a Company Uniform with Pride and Belongingness, which I later adopted for the Organizations I lead, either formally or informally. And it also dawned on me that this is how a Brand is Built & Promoted – by Employees first and then all others next.
