Preface Ventures backs Benji with $6.25M to become ‘Plaid of loyalty programmes' — TFN

Chicago and New York-based Benji has raised $6.25 million in a seed round led by Preface Ventures

Benji provides a universal API that reduces loyalty partnership integration from months to days. The platform is already connected to JetBlue’s loyalty programme

The new funding will help Benji expand its engineering and go-to-market teams

Benji, a US-based API for loyalty partnerships, secured $6.25 million in seed funding, led by Preface Ventures and Atinc, with support from Great North Ventures, M25, and Hyde Park Venture Partners.

The Chicago-and New York-based startup, founded in 2023, helps loyalty programmes integrate with partner brands. Co-founders Nick Anastasiades, Jon Elron, and Arik Gaisler previously built and sold 2ndKitchen to REEF Technology in 2021.