Primer Raises $100M Series C to Bring AI to Every Payment and Accelerate US Expansion

The round was led by Sofina with participation from Peak XV Partners and existing investors including Balderton, Accel, ICONIQ, Tencent, and Speedinvest.

The round was oversubscribed, reflecting strong investor conviction in Primer as the unified infrastructure to make merchant payments fully AI-enabled.

Funds will be used to accelerate Primer's investment in AI for payments and finance teams and to drive its expansion in the US, where it plans to grow revenue to more than a third of total revenue by 2028.

Primer today announces a $100 million Series C funding round, as it continues to build the AI-enabled operating layer for global payments and finance.