The museum will open in Mayfair in 2027. Image: Matt Brown/Ewan Munro via creative commons
It was the address where the Beatles played their last ever live public performance* in 1969; now 3 Savile Row is set to become a seven-storey museum dedicated to the Fab Four.
Titled simply The Beatles, the new visitor attraction — set to open in 2027, according the Guardian — will be based in the Georgian townhouse in Mayfair which the group established as the HQ of their record label Apple Corps. It is Apple Corps which has now re-acquired the building, and it will display archive material throughout.
3 Savile Row features prominently in Peter Jackson's 2021 documentary The Beatles: Get Back, in which the band is filmed cobbling together what would be their final album, Let It Be — and perhaps the runaway success of this film prompted the decision to turn it into a museum. One of the major attractions will be a facsimile recording studio, as well as the chance to go on the rooftop (cue a rush on cherry red macintoshes, as influencers imitate Ringo, who sported his wife's waterproof).
Beatles lore is etched deep in the fabric of London (along with Liverpool and Hamburg), a place where the group lived, played and recorded (indeed Paul McCartney still has the St John's Wood house that he bought in 1965). The usually off-limits Abbey Road Studios let a select group of Beatles fans in for tours in 2024, though tickets were steep. It's only right that London has a permanent Beatles museum, and there's literally no better place to put it.
