The Beatles are turning the building where they played their last ever gig into an exhibition space, where fans can experience seven floors of memorabilia and never-before-seen archive material.
A Grade II listed mansion, 3 Savile Row served as the band's headquarters between 1968 and 1972 - and they recorded their final album, Let It Be, in the basement.
Sir Paul McCartney told the BBC that he wanted fans to have an official Beatles destination in London.
"Tourists come to England and they can go to Abbey Road, but they can't go inside [and] it snares up the traffic and the drivers get really annoyed," he said. "So I thought this was a terrific idea."
Officially titled "The Beatles at 3 Savile Row", the experience is due to launch in 2027. Fans can register for tickets on the band's website from today.
