KT user and Filipino expat Ma. Jovelle Curiba, center, poses with her family at Gwanghwamun Square, central Seoul, Friday. They were invited to Korea as part of KT's campaign to deepen engagement with foreign customers. Courtesy of KT
As the number of foreign residents in Korea surpasses 2.7 million, KT is stepping up efforts to move beyond basic telecom services, deepening engagement with foreign customers through what it calls localized, high-touch marketing.
As part of this strategy, the telecom company recently held a special event to invite one of its foreign customers’ family to the country in a bid to strengthen customer loyalty.
The campaign was carried out earlier this month at KT’s Global Store in Ansan, a city known for its large multicultural community, offering foreign residents in Korea a chance to reunite with family members while introducing them to Korean culture.
The event brought husband and daughter of Filipino expat Ma. Jovelle Curiba for their first visit to the country after about two years of living apart.
