Seoul’s shopping district of Myeong-dong bustles with foreign tourists and locals, June 24. Yonhap
Korea's inbound tourism is booming, with the country on track to welcome a record 23 million foreign visitors this year after arrivals surpassed 10 million in June.
Yet today's visitors are spending differently.
Beyond traditional sightseeing, they are increasingly traveling to Korea for K-pop concerts, beauty shopping at Olive Young, bargain hunting at Daiso and convenience store snacks.
As more travelers opt for independent travel over package tours, companies are redesigning payment products around the changing habits of foreign visitors.
