Recent news had us wondering whether Meta actually knows what it wants.

On one platform, Meta is promoting AI chats that it says even it cannot read. On another, it has removed one of the few features that genuinely prevented Meta from accessing private conversations.

“Meta removed support for end-to-end encrypted chats from Instagram as of May 8, 2026.”

“Meta adds fully private AI chats to WhatsApp.”

At the moment, Meta is heavily promoting a new Incognito Chat mode for its Meta AI assistant in WhatsApp, built on top of a system it calls Private Processing. According to WhatsApp’s own announcement, Incognito Chat is: