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Enterprise AI customers have incredible influence over how the technology evolves in terms of energy.
That’s the thesis of Sustainable AI Group, a new research and advisory firm founded by Sasha Luccioni, formerly head of AI and climate at Hugging Face, and Boris Gamazaychikov, former head of AI sustainability at Salesforce.
These corporations — those that are rapidly embedding AI into everything from HR workflows to customer support — number in the thousands. Most aren’t training their own models or running their own GPU clusters; they’re buying access to models via APIs and off-the-shelf applications. That fundamentally limits their direct control, because they can’t choose the GPU or even the data center where a model runs, Gamazaychikov said, but it doesn’t mean they’re powerless.
Enterprise companies are the ones whose budgets will ultimately justify the trillions of dollars now flowing into AI infrastructure, he explained, and the question is whether those buyers will use that leverage to demand more sustainable, transparent systems. SAIG will exist to help them direct that leverage.
