As Comcast-owned Sky moves early to lock down its F1 media rights in the U.K. and Italy, Apple may be facing an even more competitive path to expanding its Formula One deal beyond the U.S. Here are the details.
Apple has made no secret that it wants to expand its F1 streaming rights beyond the U.S.
Earlier this month, ahead of the Miami GP, Apple’s SVP of Services and Health Eddy Cue spoke to the press about, among other things, the company’s growing involvement in the sport.
As Reuters reported at the time:
“The sport doesn’t get licensed on a global basis,” he added. “Do I hope that we are able to grow into other areas and markets? Yeah, I do.
