US-based agentic customer engagement platform, Insider One has acquired Bluecore to accelerate the shift toward autonomous, end-to-end customer engagement

Founded in 2012 by Hande Cilingir, Mehmet Sinan Toktay, Muharrem Derinkok and Serhat Soyuerel, Insider One allows marketers and customer experience teams to create personalised omnichannel experiences and manage customer engagement from a single platform.

Insider One develops an “Agentic AI” platform designed to autonomously plan, execute, and optimise customer engagement in real time.

Founded in 2013 in New York, Bluecore is a leading retail martech unicorn serving more than 400 US enterprise brands, including ALO Yoga, J.Crew, Sephora, Bloomingdale's, The North Face, Ralph Lauren, QVC, and Michael Kors.

The acquisition strengthens Insider One’s data infrastructure and expands its North American enterprise footprint.