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Ferrero is continuing to expand beyond candy with a strategy focused on reviving legacy brands. Photo: Courtesy of Ferrero
Ferrero is using its growing portfolio of legacy brands to create nostalgia-fueled mashups and crossover products as it expands deeper into protein and breakfast, the company told Axios.
Why it matters: Armed with iconic names like Nutella, Butterfinger and Kellogg, Ferrero is using acquisitions and innovation to revive aging brands in categories many larger companies have struggled to grow.
