Eid shopping undergoes ‘budget crunch’ amid rising costs
Activity across marketplaces, bazaars and digital shopping platforms has gained rapid momentum as the Eid al-Adha holiday approaches.
However, the defining trend this year is not just increased spending, but a distinct shift in consumer behavior, with shoppers managing their budgets more cautiously without cutting back on holiday shopping entirely.
According to Mustafa Namoğlu, CEO of e-commerce infrastructure provider ikas, average shopping basket values in the food, nuts and apparel categories have surged by approximately 50 percent compared to last year. The average basket size, which stood around 3,000 Turkish Liras last year, is expected to approach 5,000 liras this year.
This increase stems from rising prices and preferences for higher-value items rather than a higher volume of purchases.
