The Additive-Free Rum Movement Has a Leader — and the Market Is Responding

The Additive-Free Rum Movement Has a Leader — and the Market Is Responding

Kuleana Rum Works Partners with Craft & Art Wine and Spirits to Bring Additive-Free Hawaiian Rum to the Nation

While the broader spirits market contracts, Kuleana Rum Works, the award-winning, Hawaiʻi-based distillery leading the additive-free rum movement, is growing at a pace that demands national infrastructure. The Company today announced a strategic partnership with Craft & Art Wine and Spirits, naming the firm as its sales and route-to-market partner for U.S. mainland expansion.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260518274076/en/ Loading fresh-cut kō (heirloom Hawaiian sugarcane) to make Hawaiian Rum Agricole, one of the highest rated rums in the word and always additive free. Kuleana Rum Works Farm at 'Upolu Point, Hawai'i

The momentum behind Kuleana Rum Works is not a trend story — it is a proof point. Nielsen data shows a 93.1% surge in 52-week dollar sales and 100% year-to-date growth, with shelf velocity that outpaces category trends at the Super Premium and Ultra tiers. Consumers are voting with their wallets for transparency and natural flavor, and Kuleana Rum Works is the brand they are finding.