Even now, Apple relies more on data protection with its in-house AI system, Apple Intelligence, than competitors like OpenAI, Anthropic, or Google. Thus, as many requests as possible are answered locally on the device. If servers are actually necessary, the privacy-friendly Private Cloud Compute (PCC) is used, where Apple itself does not see any user content. Even with the upcoming improved chatbot Siri, which is expected to be released with iOS 27 in the fall, Apple will increasingly focus on data protection, according to a report from Sunday. Although the assistant function is said to be significantly more powerful, the company will emphasize the topic again, writes Bloomberg.
Private chat with AI
The features are said to include, among other things, that chats are automatically deleted if the user wishes. The new Siri app that Apple is planning is said to have a “private” mode, similar to a browser, where each session starts fresh. This is intended to make users feel safer than with AI competitors.
Apple will therefore make data protection in artificial intelligence, which is increasingly perceived as important by users, a central point of its presentation at the developer conference WWDC in early June. “The company will likely explain that its approach is fundamentally different from that of competitors, who train their models largely on user interactions and cloud-stored history data,” writes Bloomberg reporter Mark Gurman. Apple also wants to advertise that Apple Intelligence is ad-free – at least for now.
