Joining the likes of Gentle Monster and Songmont, DKNY has opened its first China flagship on Huaihai Middle Road, a lively thoroughfare in downtown Shanghai.
The store, which marks a new chapter for the brand in the Chinese market, is meant to connect with local consumers through the lens of “the energy and attitude of New York City,” according to Jeff Goldfarb, executive vice president of G-III Apparel Group, which purchased DKNY’s parent company DKI in 2016.
“Shanghai is one of the world’s most influential fashion markets and a natural fit for the brand’s confident, versatile style. As we continue to expand across China, we look forward to connecting with consumers through elevated retail experiences and collections rooted in the energy of city life,” Goldfarb said.
Located on the ground floor of the shopping destination Lady Huaihai, which is operated by the local state-owned Bailian Group, the 245-square-meter DKNY flagship was previously occupied by Seletti, the Italian design brand.
Inside the store.
