Reviewers swear this pillow offers superb support, saying it is “the best for relieving neck pain” and that it “eliminates” the morning stiffness. One user even says it “helped keep things in line,” even after spine surgery.

What makes this pillow so special isn’t its softness so much as its custom support. Rather than using cotton or down fill, these Coop pillows use fluffy memory foam fill that you can remove or add to, depending on the support you desire. If you’re a side sleeper, for example, Coop recommends adding memory foam fill to make your pillow fluffier. If you’re a back sleeper, you can remove it. Stomach sleepers should use the least amount of fill that they comfortably can.

“The adjustable fill system is absolutely brilliant,” says one reviewer, “allowing precise customization of pillow height and firmness by adding or removing cross-cut memory foam fill to achieve perfect support for individual sleep positions and comfort preferences. The ability to fine-tune the pillow eliminates the guesswork and compromise that plague standard pillow purchases.”

Between uses, you can toss the pillow in the dryer for only 5 minutes to fluff it up again and keep it as good as new.

I was experiencing some serious neck and shoulder pain and horrible migraines with a down alternate pillow. Spoke with a couple chiro friends who advised I needed a pillow with more support (I’m a side sleeper).